Product listing optimization for Amazon Sellers

Elevate your product’s potential with carefully crafted listings designed to capture and convert.

Why do you need to optimize your listings?

Ranking your products well on Amazon isn’t easy. Your strategy for improving sales and ranking cannot just rely on PPC ad spend. You must consider how your product is presented to your customers. Presenting a poorly finished product listing does not inspire a customer to buy. Put your best foot forward to instill brand confidence, quality and reliability in your customers to improve CTR and CVR. You can do this through your product listings.

Increase listing visibility

Amazon’s ranking algorithm is fickle and while it’s impossible to determine every factor for ranking, there are known ways to improve visibility and increase conversion. Listing optimization will help improve your product’s visibility in the crowded Amazon aisles with carefully considered copy, titles and relevant keyword placement.

Drive more sales

When your listing has engaging information and graphics that draw a shopper in it’s predictable they’ll want to learn more and then buy. Feeding potential customers information about your product in the right way increases conversions which keeps the discovery flywheel spinning.

Build brand trust

Whether it’s on your brand’s Storefront or Product Listing Page, it’s important that shoppers feel they can trust your brand based on what they read and see. Customers remember companies quicker and perceive them as legitimate when their branding elements are consistent.

What can our Listing Optimization team do for you?

Our professional team of Amazon experts can help with your listing optimization project, whether it be a complete redesign, SEO or improve one aspect you are struggling with. Our goal is to convey your brand message in text and visual format to improve your conversion and enhance your product’s visibility.

Keyword research

To optimize your listings, our experts first conduct keyword research which includes competitor analysis, reverse ASIN lookup, and identifying back-end search terms.

Copy writing

Your listings’ content will need tweaking, making it our experts’ job to optimize product titles, bullets, and descriptions. We will also create product image copy and A+ content copy.

Image design

Good and clear images are also part of what makes a listing attractive to customers. To help enhance images, our experts will create 5-7 benefit image designs, resize main and swatch images, research images (as needed), and create illustrations (as needed)

A+ content of premium A+ content design

Brands that registered have the possibility to add A+ to their product listing pages. Our creative team will sketch the structure, optimise the dimensions and deliver a mockup with encapsulates your brand look and feel. Our goal is to boost conversation rate through brand strengthening and awareness.

Brand story

The Brand Story feature enables brands to showcase their identity, values, key information, and products to their customers. This feature includes a main image and brand cards that can be displayed in a carousel format for customers to browse through.

Listing translation

Poorly translated Amazon listings can harm your international expansion and drive customers away. With 60% of customers ignoring inaccurate or unappealing translations, it’s important to cater to non-English speakers. Pathfinder can assist by creating localized listings and performing custom keyword research and optimization for each marketplace.

Flat files

Our team will also assist you with the creation of flat files, organization and setup of product variations, check flat file errors via the Amazon Check My File tool, correct flat files, and upload flat files on Seller Central.

Trust us, your Amazon listings could use a few tweaks here and there!

Schedule a FREE Listing Optimization for Amazon Consultation with us today!

Improving your Amazon business is one step away.

Meet Our Clients

“Explore our client case studies to discover how we’ve helped our partners succeed and thrive in a dynamic market.”

23%

ACOS

33%

Total sales

88%

Attributed orders

The results

From April to December 2019, ThinkGizmos brand achieved a 23% ACOS across the US and five European marketplaces, with 33% of its total sales attributed to advertising over this timeframe. Sponsored Brands campaigns proved effective at new customer acquisition, with 88% of attributed orders being new-to-brand.
By leveraging an API tool provider like Prestozon, AMZ Pathfinder was able to more effectively service its brand client, ThinkGizmos, who reaped the benefits of automated campaign management.

ACOS

The results

In just a few months, our expert account managers dramatically decreased Ash’s blended ACoS as low as 9%.
This reduction is of benefit to Ash because the increasing profitability and cash flow frees him up to scale other parts of his business.

3.25

Overall ROAS

30.7%

Overall ACoS

25%

New to brand purchases increase (2020 to 2021)

125%

Product sales increase (2020 to 2021)

The results

Viter Energy’s willingness to experiment with ADSP contributed to the success of their campaigns. While many companies would second guess advertising via DSP, Viter Energy is winning the game when it comes to retargeting website traffic through DSP and tackling upper funnel segments where it’s most profitable.

$640,000

Total Ad Spend

$3,060,000

Total Ad Revenue

4.78x

Return on Ad Spend (ROAS)

20.9%

ACoS

The results

Rebounding from Product Suspensions and Finding Keywords that are Profitable, Safe, and High Volume.
Our work with Healing & Bliss provided them two key benefits for their Amazon ad accounts:

Discovery of a collection of profitable keywords that did not trigger product suspensions.
Collection and negation of adult keywords that were NOT working and triggered suspensions across their account.

85,000,000

Impressions

170,000

Clicks

$340,000

Spend

$600,000

Sales

The results

Staying committed, improving advertising, and experimenting with profitable strategies allow Bryan’s business to scale with a dedicated PPC team scaling alongside him. 165% increase in overall impressions.

1,100+

New to Brand Purchases

13,000,000+

Impressions

$54,000+

DSP Spend

1.80

ROAS

The results

In 10 months, we helped Tree to Tub realize that Amazon DSP is a viable advertising platform for profitability, brand consideration, and reach, especially for a smaller brand like theirs.

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